Astrology Ads: Best Astrology Advertisement Strategies Through Google Ads

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Astrology is coming to trend lately with a big boost expected to arrive in the industry as more and more people seek guidance from astrologers. 

The young generation is also interested in horoscopes, tarot reading, and zodiac compatibility. With the consequent rise of digital marketing, it is becoming necessary to build a strong online presence for your business to grow. Astrology Ads through Google can be an effective way to connect with potential customers. 

In this article, we will look at the best ways to create a successful astrology advertisement campaign through Google Ads.

Understanding Your Audience

People who are interested in astrology come from different generations of people and have a wide array of interests. 

If you want to create powerful ads, you must be able to understand who your target audience is. We have listed some subcategories below-


You must learn to identify who your audience is and gather information about their gender, age, and location. You can then tailor your campaign according to the needs of your target audience. 

Let us elaborate further. Young enthusiasts might want to see video ads, while older people might be more interested in a conventional approach like a static and trust-building advertisement.


Well-being, spirituality, and self-help are a few of the vast array of interests that bring people to astrologers. 

You need to target these interests through Google Ads. It will enhance the engagement between you and your audience.

Search Behavior

Your audience uses specific phrases and keywords to search for astrological content and services. You need to get a hold of those keywords to drive more traffic to your website

There are tools such as Google Keyword Planner that provide knowledge about what people are searching on the web. 

Crafting Compelling Ad Copy

Creating compelling ad copy is crucial for attracting clicks and conversions. Here are some tips to ensure your ad copy stands out:

A persuasive and compelling ad copy can help your case. They will lead to more conversions and Ad clicks. Find below certain tips and tricks to improve your ad copy and build the best astrology advertisement-

Highlight Unique Selling Points

Unique Selling Points or USPs are important for all businesses. Astrology is not an exception. What sets you apart from your competitors? You need to highlight why your target audience should choose your services above other astrologers.

Use Emotional Triggers

People who are interested in astrology are often interested in a strong guiding voice. You must choose the tone of the advertisement with care and caution so that it resonates with the emotions and sentiments of the target audience. That will lead to more CTR (click-through rate) and eventually more conversions.

Include a Strong Call to Action (CTA)

A powerful CTA or Call To Action is significant for guiding the users toward your website or even a particular WhatsApp chat. You can use phrases like “Book A Free Session Now” or “Know Your Zodiac Compatibility”. This will make the audience click on the ads and increase traffic on your website.

Leveraging Keywords Effectively

Keywords are the backbone of any Google Ads campaign. Choosing the right keywords ensures your ads appear in front of the right audience. Here’s how to do it:

An important cornerstone of any successful Google Ads campaign is Keywords. They are clues left behind by your target audience, which you need to utilize to reach your goal. Here are 3 steps to follow-

Conduct Thorough Keyword Research

SEMrush, Ahrefs, and Google Keyword Planner can be very important tools at this stage of the campaign. You need to find keywords with higher MSV (monthly search volume) and they should also have lesser competition in the market so that your advertisement appears first when people search for astrological services. You also need to maintain a balance between short and long-tail keywords.

Use Negative Keywords

Negative keywords prevent your ads from appearing in irrelevant searches. For example, if you don’t offer free readings, you might want to add “free” as a negative keyword to avoid attracting users looking for free services.

If you do not want your ads to appear in irrelevant searches, you should opt for negative keywords. For example, if you put ‘tarot card reading’ as a negative keyword (let's assume you do not provide tarot reading services) your ad will be prevented from appearing when searched for tarot card readings.

Optimize for Local Searches

Many astrologers offer services specific to certain areas or localities. If you are also looking for a boost in your locality you should opt for local SEO. Optimize your ads for long-tail keywords like ‘Astrologers in near me’ or even ‘Astrologers in Chetla or Kolkata’. You can also set up a free Google My Business profile.

Structuring Your Google Ads Campaign

Properly structuring your Google Ads campaign is vital for maximizing its effectiveness. Here are some key elements to consider:

The structure which your astrology advertisement follows is of immense importance. We have listed below 3 important elements you need to look at while structuring your ad campaign.

Setting Up Ad Groups

Your advertisements and keywords are categorized into relevant sections with the help of ad groups in Google Ads. If you run an astrology business you might happen to provide various kinds of services.

Horoscope Readings

You must focus more on advertisements and keywords that are related to monthly, weekly, and daily horoscopes. Accompanied by an intriguing USP and a convincing CTA, your ad is bound to perform well in the market.

Compatibility Analysis

Many people from the younger generation are now interested in compatibility analysis. You can prove your accuracy by uploading client testimonials and proving yourself to be a trustworthy astrologer.

Tarot Card Readings

You should also create a specific ad for the tarot card reading service. You can offer a free session to encourage an ad click.

Creating Multiple Ad Variations

To know what works best for your audience, you need to test different variations of your ads. Chop and change the descriptions, headlines, and CTAs.

Headline Variations

Create multiple versions of your ads and put different headlines in each one of those. Notice and monitor which headlines attract more ad clicks.

Description Variations

You can vary your descriptions as well. Mention different features, highlights, and USPs in different tones in each version. 

CTA Variations

Try different CTAs to see which one drives the most conversions. For example, “Book Now” vs. “Get Your Reading.”

You also need to change your CTAs and identify which one drives more traffic to your website. That way you can find the perfect combination for the best results (enhanced conversion rate).

Utilizing Ad Extensions

Enhance your advertisement campaign by adding ad extensions. They are like follow-up links through which the interested potential customer can get through to you.

Sitelink Extensions

Add connections to pages on your website that are relevant to certain topics, including how to schedule a reading, customer reviews, or blog posts. This facilitates users' navigation of your website and helps them locate the information they require.

Call Extensions

Include your phone number in your advertisement so that people may reach you easily. This is especially helpful for nearby companies or last-minute appointments.

Location Extensions

Use location extensions to make it easier for people to find you if you have a physical location. This is especially helpful for astrologers who provide in-person readings.


Thus, you must put in the necessary marketing and ad development work if you are an astrologer who wants to establish a connection with people. For your astrology business in Kolkata, do get in contact with a digital marketing agency in Kolkata, if you need Google Ads.

That way you can boost your business with the help of astrology ads in Google Ads.