Want to know about some affordable yet effective ways of promoting your brand online? Consider taking a look at the 9 types of advertising methods given in this blog. Digital advertising is an advertisement strategy where marketers publish digital ads and other promotional material through online platforms like social media, search engines, mobile apps, and email.
It includes any type of interaction a business does online to promote its products or services. The motto behind the same is to create a skyrocketing digital presence that is capable enough to attract the targeted segment of leads.
9 Types of Advertising
1. Paid Search Advertising
Paid Search is a type of digital advertising that is also referred to as Search Engine Marketing (SEM). It allows companies to display ads at the top of search results when internet users search for a relevant query.
The ad consists of a headline, a brief description, and a link (CTA) to a relevant page on the company’s website.
2. Native Advertising
Native Advertising is one where the paid content meets the function, look, and feel of the platform on which it appears. It includes display ads that mix well with other visuals on the website, testimonials, or product placements in advertisements or videos that are written into a larger piece of content.
The benefit of this method is that it supports a great user experience. Users may not even realize that they are clicking on these ads when they open up. This boosts a higher engagement rate and greater pay-per-click.
3. Display Advertising
Digital Advertising is one of the 9 types of advertising methods that are visually very appealing. It includes audio, video, text, flash, banners, or selected areas of the website or social media platforms.
These banner ads motivate the viewers to click on them and visit the company’s official website. Display ads are often put up on websites with related content that also target the same leads the advertiser is trying to reach.
4. Social Media Advertising
Social Media Advertising is a promotional tactic for marketing your brand, business, products, or services on social media platforms. Here, you put up engaging content like memes, reels, carousels, and infographics along with relevant hashtags to capture the attention of your targeted segment. This method is a very affordable and effective way of generating leads and converting them into clients.
5. Audio Advertising
Audio Advertising involves audio streaming solutions to target the auditors with recorded advertisements between songs or within podcast episodes. The advantage of the same is that the users will have to listen to the ads in full if they aren’t willing to buy a subscription to the streaming service. This allows you to reach high-quality listeners and spread high-impact messages.
6. Mobile Advertising
Mobile Advertising appears on a mobile device like an Android or a smartphone. Tablets are also supported. You can do mobile marketing by sending promotional texts via SMS, banner ads on mobile-supportive sites, and in-app advertisements. As more consumers spend their time on mobile rather than laptops or PCs, this type of advertising has gained more popularity ever since.
7. Video Advertising
Video Advertising comprises any form of video, especially ads, and reels that are shown on video streaming platforms at the beginning, middle, or end of the video subject matter. We know that more consumers are spending time on video platforms nowadays. This has made video marketing an effective way of generating leads and spreading brand awareness.
8. Remarketing Advertising
This form of advertising is especially effective for online traders. That’s because users who have interacted with their business online are more likely to buy from them in the future. Use remarketing ads to remain at the top of your mind with those leads and boost your sales.
9. Email Advertising
Email Advertising or Marketing refers to writing and distributing email that promotes your advertising objectives. Consider components like a proper subject line, a captivating body, and an appealing call to action while writing the email. This is an effective type of marketing for those interested in a pocket-friendly way of digital promotion.
In conclusion, these 9 types of advertising are fruitful and affordable ways of generating high-quality leads online. Learn new skills every day to master these and don’t forget to follow us to read similar blogs like this.
(FAQs) Frequently Asked Questions
1. What are the new types of advertising media?
The 9 types of advertising, i.e., audio, visuals, PPC, email, remarketing, social media marketing, video, native, and display marketing are the latest advertising media.
2. What is principle 8 of advertising?
According to principle 8 of advertising, advertisers and their companies, via online and offline channels, should confidentially discuss the potential ethical concerns. Also, the members of the ads team should be allowed to express their ethical matters internally.
3. What are the ten types of media?
The major ten types of media include
4. Are digital marketers in demand?
Yes, the digital marketing industry is growing rapidly pan India and even across the globe. To succeed online, you first and most importantly need the 9 types of advertising which will help your brand gain recognition from your targeted customers.
5. Why use PPC advertising?
PPC advertising can help you enjoy several benefits in your branding process, such as
Helps you generate high-quality leads
It’s easy to measure and track
Works well with other marketing channels