Types of Social Media Marketing to Boost Your Business

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Hey there! So you’re new to the social media marketing industry? Then, keep reading! In this blog, we will talk you through the 9 Types Of Social Media Marketing which will not only elevate your business but also give you a good fan following. Without further delay, let’s start the discussion!

When we first talked about marketing through social media, there must be two to three platforms that might have come to your mind. For example, Facebook, Instagram, and LinkedIn, right? What if we tell you that there are several more social networking sites for businesses? Yes, scroll down to know better!

What are the 9 Types Of Social Media Marketing?

1. Influencer Marketing

Here, businesses collaborate with social media influencers to promote their products or services. These celebrities usually have a large number of followers on their social media accounts.

They create authentic content to leverage your brand promotion. For instance, they create stunning reels, shorts, posts, live Q&A sessions, and stories to capture the attention of your target audience. Such a process is also called paid partnership.

2. Content Marketing

Content Marketing is another popular social networking method among the 9 Types Of Social Media Marketing. It involves the creation and circulation of high-quality and unique content among the targeted audiences by the companies.

Content could be in the form of insightful blogs, articles, social media posts, infographics, marketing copies, and so on. It enables businesses to drive more organic traffic to their website by improving their search engine rankings. By blogging about industrial trends, businesses manage to establish themselves as thought leaders.

3. Social Media Advertising

Social Media Advertising offers businesses a targeted and cost-effective way to reach their target audience. Social media platforms offer advanced targeting options based on demographics, interests, and behaviors.

By creating appealing ads and revamping their targeting, organizations can drive more traffic to their website, increase brand awareness, and generate leads. Social media advertising also allows for analyzing and tracking the performance of campaigns to refine them and ensure better results.

4. Community Engagement

Building an engaged community for like-minded leads around your brand is one of the most pocket-friendly among the 9 Types Of Social Media Marketing. Community engagement instills meaningful and informative interaction and exchange of ideas between brands and their ideal customers.

This can be done through Q&A sessions, podcasting, going on-air, setting up polls, creating user-generated content campaigns, participating in important discussions, and many more.

5. Social Listening

Social listening refers to monitoring social media platforms for mentions and discussions related to your brand, industry, or other relevant topics. One can make informed decisions by knowing what people are saying about their brand or business. Also, it helps them gain valuable insights.

Social listening enables start-ups to identify trends, gauge sentiments, and address their customers’ concerns and grievances effectively. It also provides them with a golden opportunity to proactively engage with their audience, respond to feedback, and build stronger client relationships.

6. User-Generated Content

User-Generated Content (UGC) refers to the content created and circulated by a brand’s customers or followers. Encouraging them to share reviews, testimonials, photos, or videos, not only helps you build your brand but also serves as full-fledged proof of your brand’s genuineness.

You can leverage UGCs across various social media platforms to showcase real-life experiences and engage with your targeted segment. Involve actively with your audience in content creation to foster a sense of brand loyalty and community.

UGC campaigns also provide businesses with the opportunity to recognize and reward their customers, further strengthening their relationships.

7. Influencer Takeovers

Influencer takeovers refer to granting influencers temporary control over the businesses’ social media accounts to create and share content. This social media marketing strategy involves offering a fresh perspective and introducing your brand to new audiences through the influencer’s unique style and voice.

The takeover can be in the form of live videos, Instagram stories, or a sequence of posts. It creates excitement and anticipation among your followers while strengthening the bond between your brand and the community of the influencer.

Collaborate with social media influencers for takeovers to get an opportunity for cross-promotion, where both parties benefit from increased promotion and engagement.

8. Social Media Contests and Giveaways

Running social media contests and giveaways is an effective way to boost engagement, increase brand awareness, and convert potential leads into customers. In addition, it allows you to grow your follower base!

You can do it by offering prizes or exclusive incentives. Also, you can offer free samples to your leads. This will not only boost your success rate but also expand your reach to a wider audience segment.

Contests and giveaways motivate user-generated content, such as tagging friends, sharing posts, or submitting creative entries, thereby creating a buzzing viral effect. Remember to establish clear rules, guidelines, and deadlines to ensure the smooth execution of the contest.

9. Social Media Listening Platforms

Social media listening platforms are the tools that help start-ups monitor, analyze, and measure their social media performance and presence. These portals offer valuable insights into key metrics, such as engagement, sentiment, demographics, and reach.

By tracking your campaign’s performance, you can refine them to see what works better and what needs further changes. These platforms among the 9 Types Of Social Media Marketing enable you to keep track of competitor activity, industry trends, and customer feedback more effectively. 

Armed with this data, you can optimize your game plans, identify growth opportunities, and make data-driven decisions to stand apart from the crowd. This social media marketing type will also help you stay ahead in the ever-evolving landscape and keep thriving here.


In conclusion, these 9 Types Of Social Media Marketing encompass a wide range of tactics and master plans to help you interact with your target audience efficiently. Leverage these 9 Types Of Social Media Marketing to build a strong online presence and foster meaningful conversations with your potential customers.

Incorporate social listening, user-generated content, content, and influencer marketing, and contests and giveaways to utilize your social media platforms in the best possible way. Keep experimenting and see what works. All the best!