Is your business promoting and advertising its growth on digital platforms? If not, when did you hear that digital marketing is the most reliable method of marketing that actually produces results? A lot of people come to us and say, "I want to increase the presence of my business on all digital platforms, but I am not better equipped with the facilities and do not know what my customers are looking for online." Well, there are a lot of apprehensions regarding which form of marketing is better or more suitable for different business types.
In this blog, we’ll cover all your doubts and do a detailed contrast between Traditional vs Digital marketing forms. Read the entire blog to not miss out on anything!
Marketing is one of the most important parts of the business. Whether you choose any form of marketing, it’s always necessary to advertise your products, best-selling services, qualities and drawbacks associated, everything that your customer must know before making a purchase. This will instill confidence in you to win the trust of your customers and give them a positive customer experience. So, how will you advertise your business?
You have two marketing channels to promote your services and advertise your products. These are digital marketing and traditional marketing. Both of these marketing firms have their own benefits. Let’s understand these forms to know what marketing suits you the best!
What is Traditional Marketing?
Any printed advertisement you see in newspapers and pamphlets or word-of-mouth contact that your prospects and customers promote is known as the traditional method of marketing.
What Advantages Does Traditional Marketing have?
The local audience in any business can be reached through traditional marketing. There are various reasons why traditional was/is used by some people:
Easy to understand: Some people find that printed ads are easy to understand because the customers are attracted easily looking at them.
Local Language: You can advertise your products in local newspapers in your local language. This allows you to reach audiences unfamiliar with other languages.
Good for people who do not use digital means of communication: Some people are not connected with the outside world through electronic devices such as televisions, phones, etc, or they are not able to watch due to time constraints or so and so reason. While there is a mass who can not afford digital channels, printed ads help to reach this audience.
But, do you think that these benefits of traditional will help you to reach a larger audience? Well, check for Traditional vs Digital Marketing through the cons of the traditional method first!
What are the major Cons of doing Traditional Forms of Marketing?
These printed forms of advertisements need to make a stronger interaction or connection between you and your customers. It is impossible to describe in a precise manner your products, and their qualities in such a concrete and limited space. You think that the cost of making printed ads are less than going digital. You may be absolutely wrong in this case.
The amount of information that your customers need to make a purchase, and be interested in what you sell is a lot more than you expect. If your go for printing through the traditional channel, the costs would go up. So, there is also a little conserved attitude toward conventional methods in terms of transferring information from businesses to customers efficiently.
These printed ads can’t measure ROI (Return on investment) at any point of traditional marketing in business about how many people have reached out to you through the advertisements. Are these ads even catered toward your niche audience?
What is Digital Marketing?
If you are reading this blog, this is a digital consumption of you as a user who is looking to learn something from here. Digital Marketing is any market campaign that is done online. You can promote your business on different digital platforms including social media, search engines, websites, emails, etc.
Businesses use different strategies and forms of content to reach global audiences and big brands through digital forms of marketing. Regardless of its size, any business can use this feature to reach out to its target market. The audiences who will view your content on such platforms can be converted into customers/clients.
There are many services that digital marketing company offers which is a major factor to compare Traditional vs Digital Marketing! You get all these services under one umbrella of digital marketing:
- Content Marketing
- Social Media Marketing
- Affiliate Marketing
- PPM & SEM Marketing
- Email Marketing
- Marketing Automation
- Inbound Marketing
Why do Businesses Prefer Digital Marketing? What are the Advantages of going Digital for Businesses?
There are numerous benefits of going digital. Due to the current technological advancements, digital methods and strategies will always continue to evolve. The latest tactics that businesses use make it easier to advertise over the internet than any old means.
- It's easy to track audience participation and collect data for future use. This helps improve the algorithm of the company's website. It's easy to get information when someone uses your website, follows you on social media, or sends you a message with a question.
- Businesses can advertise their services on many platforms for free. Sending and receiving emails is free. However, traditional strategies cost a lot of money to print and mail individual pamphlets and distribution costs also add up to your bill.
Which form of Marketing is Better: Traditional or Digital Marketing?
This is a question that you have patiently waited to get the answer to. It usually depends but considering the benefits and costs that you are paying for a plethora of opportunities; digital marketing leads this comparison. Digital marketing is always the best option for all businesses kinds. If you want to reach a specific group of audience (that can be your future customers) anywhere while keeping costs down, turn to digital marketing without thinking much.
This will allow you to instantly get valuable information about your target audience, about their likes and dislikes, to create even more effective marketing campaigns. Let’s also compare these two forms on different parameters to give you a further understanding of Traditional vs Digital Marketing!
1. Customer Retention and Engagement
Traditional marketing anywhere places advertisements, and labels in local papers to reach the target audience who will look through that ad. However, the reality is that some take a look, and others pay no attention at all to what you are trying to convey through your Ads. You cannot communicate directly with a lot of customers, but making your business look through their eyes is always wanted, by placing every point clearly.
In digital marketing, what happens is that once you start advertising on social media or YouTube videos, at least some people will at least see it, even if they ignore it, skip it, or scroll through it. This is the level of engagement that will boost your sales and promote it to lakhs, billions, and millions of customers. You can also interact with them through online polls, messages, and webinars, and read their comments on social media. It also allows us to quickly resolve customer issues, and give better customer service.
2. Reach Your Customers
Big businesses can place advertisements in magazines or launch television commercials that are seen by audiences around. However, due to these expensive advertising costs, this may not be possible for smaller businesses or local shops that are just starting out with marketing their business.
As a result, such small businesses are unable to reach their customers locally, and this is one of the major concerns these small businesses face even after investing. But with digital marketing techniques like mobile marketing, email marketing, and social media marketing, you can reach customers anywhere 24/7 on a small budget. This is fascinating to reach so many customers in seconds and start selling your products right away at any point of marketing.
3. Measuring ROI (Return on Investments)
When you distribute pamphlets, brochures, and daily print ads, you never know exactly how many customers will see them and how many of them want to take a call. Some customers will undoubtedly pay attention to advertising looking at a few more glances, but may not be interested in paying for products or services as they may find it not worth it because that much info is not convincing. You also like videos online where you can actually see what your product looks like in the real world, and then you want to make a purchase based on that judgment, right?
Digital marketing tools like Google Analytics. LinkedIn tools allow you to analyze your marketing campaigns in real time with better tracking options available. With these online tools, you can see the number of visits to your website, the number of clicks, the sources of your customer traffic, and the number of people who become buyers. This will help you to manage your campaigns well and get the best results out of them.
Traditional marketing is lesser known today due to the trending advancement of technology and the availability of so many resources. Finally, there is a growing preference for digital marketing among people and businesses even locally. They like to invest in digital means, and they also save more on profits than before. People have found digital marketing to be an easier way to showcase their products. There are also many companies that help you digitally market your products.
Digital marketing is therefore the preferred option over traditional marketing. Thus, through all the major points on Traditional vs Digital Marketing that we covered for you; you can surely understand how you always reap the benefits to success in your business through going digital. We will bring more such popular topics that you want to understand, about any service or knowledge about the digital world and its impact on businesses.