You know that SEO is one of the most powerful tools to make or break your business. As a user, how many times do you use the Google search engine in a day? Multiple times, right? Well, the companies that have made it to the top of search results have a history of both failed marketing campaigns and a transitional increase in generating heavy traffic online. This has only become possible because businesses use relevant keywords that show up in the searches. But there are different types of SEO involved with different tactics. Let’s go through everything about SEO in great detail in this blog. Stay tuned to find out more!
What is SEO?
Search engine optimization is the process of getting your website and all its pages to rank higher in the search results, basically competing with the existing businesses over lead generation and conversions. There are so many benefits of SEO that you must know if you have not already seen its amazing results.
What are the Benefits Of SEO?
- SEO gives an excellent return on investment (ROI).
- It is especially helpful in generating high-quality traffic.
- Your overall website sales also improve.
- You get more organic visibility with SEO. This is a daydream for many businesses who fail to recognize the potential of SEO in marketing.
- Last but not least, it improves your brand image in the market, and this goes on.
So, SEO is one of the most widely used digital marketing strategies used by brands and businesses to generate traffic online. Implementing different types of SEO is the only means by which you are promoting your business 24/7 for absolutely no cost. But, always remember that it’s not easy to rank your website for competitive keywords as a lot of businesses look for originality and uniqueness to provide extra value to their customers.
Why do businesses implement various Types of Keywords in SEO to rank their website pages on top of google search results?
The algorithm of a search engine is made such that the relevant search results appear after the web bots search for the most appropriate or closely related keywords. These keywords are used in combination with all other keywords that your niche qualifies, wherein the most in-demand keywords are difficult to rank. The best SEO experts look for different tactics and organize keywords on all pages of your website to stand out in the search engine results.
What are The Various Types Of SEO?
The types of SEO can be classified in different manners based on the nature of the classification. You will mainly hear that there are two types of SEO: On-page SEO and OFF-Page SEO. But you will not believe that there are as many as eleven SEO types overall.
However, four of them are most commonly implemented to produce results in marketing in businesses. They are as follows:
1. On-page SEO:
On-page SEO includes everything that is done within the website. It's all about optimizing keywords, which is the process of using words with more relevance and popularity in order to achieve a high ranking on SERPs (Search Engine Result Pages). These keywords are essentially what a user types into a search engine query while surfing the internet. There are many keyword analysis tools such as google analytics among others which are used to determine the most popular keywords in a specific niche. Google offers a free tool that allows you to shortlist keywords in a short period of time. When Google crawlers land on a website, they look for the following things:
- Title tags
- Meta tags
- Category tags
- Internal linking in a website
- External linking to other websites
The two most common strategies that companies use for on-page optimization for SEO are internal linking and optimizing meta descriptions. The most important thing to note is that on-page SEO involves optimizing elements on your website.
2. Off-Page SEO:
Off-page SEO is also known as Off-site SEO. It is one of the most popular SEO techniques used by experts all over the world to build links and grow their brands. this improves the overall presentation of the brand image of businesses. The strategies used outside of your website to improve search engine rankings are one of the most important key features of off-page SEO work. Off-page optimization is different from on-page SEO. It includes everything that your website can't afford to have. It will take care will all that occurs outside of your website, and you fail to see. Some examples of off-page SEO techniques are:
- Commenting on blogs
- Forum Participation
- Outreach to influential people
- Posting as a guest
- Creating Broken Links
- Social media networking
- Bookmarking on social media
Create links by writing helpful answers on platforms like Quora. This is one of the most popular activities that help businesses engage efficiently with their customers. You should definitely use off-page SEO because it tells the search engine that your website is important to other people on the internet.
3. Technical SEO:
Technical SEO makes it easier for search engine spiders to crawl and index your website. To improve your web rankings, you should definitely improve the technical SEO of your website. What is technical SEO? It is the process that prepares your website for crawling and indexing by web bots. It also assists you in identifying and resolving any type of technical issues that are preventing your site from ranking higher. Your customers are less likely to scroll down your website without it.
Your customer also looks for a responsive website that works on mobile. They don't have enough time to wait for the loading pages. Mobile friendliness is an important technical SEO factor. With the rise in mobile searches, you must adapt to the mobile user or the customer's demand. Always try to give your visitors the best possible experience on your website, something unique that only you can offer.
If you want to get good engagement, get a responsive design for your website. Then, it is one of the most important types of SEO which will perform additionally well. A responsive design can help you optimize your site for mobile. This ensures that your customers are satisfied and have a better experience every time they check your website.
Some important points that you should focus on while performing technical SEO on your website are:
- Find and repair all broken links on your website (including external and internal links)
- Find and remove all harmful links pointing to your website.
- Examine your website for search errors.
- Remove any duplicate content.
- Find and fix any missing ALT tags, long meta descriptions, missing titles, and so on.
- Make sure your website is HTTPS-enabled and mobile-friendly.
- Check that your website is crawlable and indexable.
4. Local SEO:
The term "local SEO" refers to anything that traces your company's physical presence locally. This may appear to be a simple task, but it is not for everyone. It is necessary and popular for any type of business that has a physical location and a local presence anywhere in the world. Local search engine optimization always aids in the generation of more traffic, leads, and brand awareness from the local searches on which you rely. There are a few points to remember when implementing technical SEO.
Find local keywords relevant to your business
- Create "NAP" (name, address, phone number) quotes in local directories and Google Maps
- Optimize your company's Google My Business (GMB) profile
- Optimize your website for mobile devices, as most local searches are done on mobile devices
- Always ask for "online reviews" of your website or business
These are the most important points that the best SEO professionals take care of for your businesses’ successful marketing campaigns on-page and off-page.
These are the main types of SEO that your business needs to implement prior to all other campaigns. These should be the prime focus that you can invest in to get a lot of customers for more valuable leads and earn conversions. Creating great content and optimizing keyword research are the best strategies no matter what industry you are in. The main motive is to acquire backlinks and improve search ranking, and this can only be done by engaging in different SEO tactics prominently and efficiently. We hope you understand what is SEO and its different types. In addition, the importance of SEO is a lot more diverse in applications. See you again in the next blog with more important topics, stay connected!